Description:This definitive, chronological visual record spans Paula’s early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram. The monograph is also a visual record of contemporary New York’s urban fabric, indelibly transformed by the designer’s innovative approach to environmental graphics and identity design: from MoMA to Charter Schools; from the High Line to Shake Shack. Her logos for global corporations and cultural institutions have cemented her reputation as a giant of identity design. A large section is devoted to the designer’s socially and politically-motivated posters, New York Times Op-Ed illustrations and campaign work. The book also provides the most up-to-date look at Paula’s idiosyncratic hand-painted maps, an unusually prolific artistic practice complementing her still-growing graphic legacy. In a long interview, Paula’s frank and open words lay bare the reality of design culture in the USA. The 520-page book is designed by Spin, under the creative direction of Tony Brook.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Paula Scher: Works. To get started finding Paula Scher: Works, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Description: This definitive, chronological visual record spans Paula’s early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram. The monograph is also a visual record of contemporary New York’s urban fabric, indelibly transformed by the designer’s innovative approach to environmental graphics and identity design: from MoMA to Charter Schools; from the High Line to Shake Shack. Her logos for global corporations and cultural institutions have cemented her reputation as a giant of identity design. A large section is devoted to the designer’s socially and politically-motivated posters, New York Times Op-Ed illustrations and campaign work. The book also provides the most up-to-date look at Paula’s idiosyncratic hand-painted maps, an unusually prolific artistic practice complementing her still-growing graphic legacy. In a long interview, Paula’s frank and open words lay bare the reality of design culture in the USA. The 520-page book is designed by Spin, under the creative direction of Tony Brook.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Paula Scher: Works. To get started finding Paula Scher: Works, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.