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Aké drahé je zadarmo

Dan Ariely
4.9/5 (13406 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Kultová kniha o tom, prečo sa pri nákupoch nerozhodujeme racionálneZvykli sme si na predraženú kávu aj na predstavu o človeku ako racionálnej bytosti. Máme pocit, že drahší liek je účinnejší, šetríme na drobnostiach a rozhadzujeme pri dôležitých nákupoch. Po prečítaní Arielyho knihy to však už nemusí platiť. Výrazne zvyšuje imunitu voči marketingovým trikom aj rôznym formám sebaklamu. Ako dokazuje Dan Ariely, veľmi často konáme iracionálne, na čo majú vplyv naše emócie aj spoločenské normy. Spojenie ekonómie so psychológiou je príležitosťou preskúmať našu motiváciu a spotrebiteľné správanie, ale aj ekonomickú a vzdelávaciu politiku. Arielyho inteligentný, provokatívny, ale aj zábavný štýl je zárukou fascinujúceho a objavného čítania.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Aké drahé je zadarmo. To get started finding Aké drahé je zadarmo, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
272
Format
PDF, EPUB & Kindle Edition
Publisher
Premedia
Release
2015
ISBN
808159325X

Aké drahé je zadarmo

Dan Ariely
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Kultová kniha o tom, prečo sa pri nákupoch nerozhodujeme racionálneZvykli sme si na predraženú kávu aj na predstavu o človeku ako racionálnej bytosti. Máme pocit, že drahší liek je účinnejší, šetríme na drobnostiach a rozhadzujeme pri dôležitých nákupoch. Po prečítaní Arielyho knihy to však už nemusí platiť. Výrazne zvyšuje imunitu voči marketingovým trikom aj rôznym formám sebaklamu. Ako dokazuje Dan Ariely, veľmi často konáme iracionálne, na čo majú vplyv naše emócie aj spoločenské normy. Spojenie ekonómie so psychológiou je príležitosťou preskúmať našu motiváciu a spotrebiteľné správanie, ale aj ekonomickú a vzdelávaciu politiku. Arielyho inteligentný, provokatívny, ale aj zábavný štýl je zárukou fascinujúceho a objavného čítania.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Aké drahé je zadarmo. To get started finding Aké drahé je zadarmo, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
272
Format
PDF, EPUB & Kindle Edition
Publisher
Premedia
Release
2015
ISBN
808159325X

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