Read The Mailbag, Vol. 2 (Classic Reprint): A Journal of Direct Mail Advertising; April, 1918 March, 1919

The Mailbag, Vol. 2 (Classic Reprint): A Journal of Direct Mail Advertising; April, 1918 March, 1919

Tim Thrift

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Description:Excerpt from The Mailbag, Vol. 2: A Journal of Direct Mail Advertising; April, 1918 March, 1919 Advertising direct by mail is only one of many advertising vehicles em ployed by merchandisers to attract, interest, convince, etc., those to whom they wish to sell. There is no one form of advertising to meet all needs - our soliciting friends of the newspaper, magazine and bill-board fields to the contrary notwithstanding - any more than' you can ride from the City Hos pital to Mt. Hope without changing street cars unless you go de luxe in a hearse or other private conveyance. Direct advertising has some peculiar advantages of its own - but, I repeat, it will not fit all needs or all men any more than a suit of stein-bloch clothes. Possibly we take to direct advertising more readily and naturally than to other forms, because it is so logical and simple. We have all been in the habit when we wanted to say anything to somebody who could not be reached conveniently by word or mouth, to say it to them in a letter, which Uncle Sam delivers for two or three cents. For example: You have a dog that is no longer welcome in your home a Boston bull pup, let us say, that has made itself unpopular by tearing up the rugs and curtains. But it is a good pup in its way, and out in Batavia or Canandaigua is a cousin of yours who always expressed a fancy for said pup. Almost unconsciously, you use direct advertising and write a line to your cousin saying the pup is now look ing for a good home. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Mailbag, Vol. 2 (Classic Reprint): A Journal of Direct Mail Advertising; April, 1918 March, 1919. To get started finding The Mailbag, Vol. 2 (Classic Reprint): A Journal of Direct Mail Advertising; April, 1918 March, 1919, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1334299021

Description: Excerpt from The Mailbag, Vol. 2: A Journal of Direct Mail Advertising; April, 1918 March, 1919 Advertising direct by mail is only one of many advertising vehicles em ployed by merchandisers to attract, interest, convince, etc., those to whom they wish to sell. There is no one form of advertising to meet all needs - our soliciting friends of the newspaper, magazine and bill-board fields to the contrary notwithstanding - any more than' you can ride from the City Hos pital to Mt. Hope without changing street cars unless you go de luxe in a hearse or other private conveyance. Direct advertising has some peculiar advantages of its own - but, I repeat, it will not fit all needs or all men any more than a suit of stein-bloch clothes. Possibly we take to direct advertising more readily and naturally than to other forms, because it is so logical and simple. We have all been in the habit when we wanted to say anything to somebody who could not be reached conveniently by word or mouth, to say it to them in a letter, which Uncle Sam delivers for two or three cents. For example: You have a dog that is no longer welcome in your home a Boston bull pup, let us say, that has made itself unpopular by tearing up the rugs and curtains. But it is a good pup in its way, and out in Batavia or Canandaigua is a cousin of yours who always expressed a fancy for said pup. Almost unconsciously, you use direct advertising and write a line to your cousin saying the pup is now look ing for a good home. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Mailbag, Vol. 2 (Classic Reprint): A Journal of Direct Mail Advertising; April, 1918 March, 1919. To get started finding The Mailbag, Vol. 2 (Classic Reprint): A Journal of Direct Mail Advertising; April, 1918 March, 1919, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Mailbag, Vol. 2 (Classic Reprint): A Journal of Direct Mail Advertising; April, 1918 March, 1919

The Mailbag, Vol. 2 (Classic Reprint): A Journal of Direct Mail Advertising; April, 1918 March, 1919

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