Description:Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning Brand vs. Wild helps readers understand the wilderness in which they find their companies and identify the specific steps they must take to thrive in the Brand Wilderness. There is hope in a harsh business world. And Brand vs. Wild is it.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. To get started finding Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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PDF, EPUB & Kindle Edition
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ISBN
1138736015
Brand vs. Wild: Building Resilient Brands for Harsh Business Environments
Description: Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning Brand vs. Wild helps readers understand the wilderness in which they find their companies and identify the specific steps they must take to thrive in the Brand Wilderness. There is hope in a harsh business world. And Brand vs. Wild is it.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. To get started finding Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.