Description:Imagine this: you are a manager, director, or c-level member of a B2B organization. It's Friday and your CEO casually mentions that he'd like you to write a white paper for the organization. What do you do? You don't have time to read lengthy books on white papers... books that have content that doesn't directly relate to you. Nor do you have the time to spend hundreds of hours to do it wrong. Or hire a copywriter to do it for you. This job is on your shoulders and your shoulders alone.Instead, you buy White Paper in a Weekend... a book that was written for SMEs like you.You'll learn:* What a white paper is and isn't* The tone you should use* How to determine who to write to* Which white paper "style" is best* How to present the white paper to your boss* The production and marketing next stepsThe entire book can be read in under an hour and will give you the facts you need to quickly draft a white paper. Written by a copywriter, this book will help you navigate white paper writing quickly and avoid some of the "gotchas" that plague white paper writers. Updated on 10/17/2016We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with White Paper in a Weekend: A Straightforward Guide for SMEs. To get started finding White Paper in a Weekend: A Straightforward Guide for SMEs, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
30
Format
PDF, EPUB & Kindle Edition
Publisher
Wolf and Raven Media LLC
Release
2016
ISBN
White Paper in a Weekend: A Straightforward Guide for SMEs
Description: Imagine this: you are a manager, director, or c-level member of a B2B organization. It's Friday and your CEO casually mentions that he'd like you to write a white paper for the organization. What do you do? You don't have time to read lengthy books on white papers... books that have content that doesn't directly relate to you. Nor do you have the time to spend hundreds of hours to do it wrong. Or hire a copywriter to do it for you. This job is on your shoulders and your shoulders alone.Instead, you buy White Paper in a Weekend... a book that was written for SMEs like you.You'll learn:* What a white paper is and isn't* The tone you should use* How to determine who to write to* Which white paper "style" is best* How to present the white paper to your boss* The production and marketing next stepsThe entire book can be read in under an hour and will give you the facts you need to quickly draft a white paper. Written by a copywriter, this book will help you navigate white paper writing quickly and avoid some of the "gotchas" that plague white paper writers. Updated on 10/17/2016We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with White Paper in a Weekend: A Straightforward Guide for SMEs. To get started finding White Paper in a Weekend: A Straightforward Guide for SMEs, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.