Read Place Branding through Phases of the Image: Balancing Image and Substance

Place Branding through Phases of the Image: Balancing Image and Substance

Staci M. Zavattaro

4.9/5 (11107 ratings)

Description:As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public relations and marketing firms. Place branding is taking hold within many organizations, including city governments, yet very few scholars take a public administration approach when exploring the causes and effects of branding practices. In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. She examines how city government entities are undertaking place branding practices, with the realization that relying too much on image rather than a balance between image and substance has serious implications for democratic, collaborative governance. This book creates a workable framework that simultaneously serves as a cautionary tale for building a promotional campaign focused exclusively on image.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Place Branding through Phases of the Image: Balancing Image and Substance. To get started finding Place Branding through Phases of the Image: Balancing Image and Substance, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1349483982

Description: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public relations and marketing firms. Place branding is taking hold within many organizations, including city governments, yet very few scholars take a public administration approach when exploring the causes and effects of branding practices. In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. She examines how city government entities are undertaking place branding practices, with the realization that relying too much on image rather than a balance between image and substance has serious implications for democratic, collaborative governance. This book creates a workable framework that simultaneously serves as a cautionary tale for building a promotional campaign focused exclusively on image.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Place Branding through Phases of the Image: Balancing Image and Substance. To get started finding Place Branding through Phases of the Image: Balancing Image and Substance, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Place Branding through Phases of the Image: Balancing Image and Substance

Place Branding through Phases of the Image: Balancing Image and Substance

More Books

Cities for Sale: Municipalities as Public Relations and Marketing Firms by Staci M. Zavattaro (2014-01-02)

Cities for Sale: Municipalities as Public Relations and Marketing Firms by Staci M. Zavattaro (2014-01-02)

Cities for Sale: Municipalities as Public Relations and Marketing Firms

Cities for Sale: Municipalities as Public Relations and Marketing Firms

Equity at the End: The New American Way of Death

Equity at the End: The New American Way of Death

Reflections on Academic Lives: Identities, Struggles, and Triumphs in Graduate School and Beyond

Reflections on Academic Lives: Identities, Struggles, and Triumphs in Graduate School and Beyond

Social Media for Government: Theory and Practice

Social Media for Government: Theory and Practice

Portraits of Public Service: Untold Stories from the Front Lines

Portraits of Public Service: Untold Stories from the Front Lines

City Sextons (Routledge Research in Public Administration and Public Policy)

City Sextons (Routledge Research in Public Administration and Public Policy)

Neighborhood Branding, Identity and Tourism (Routledge Focus in Tourism)

Neighborhood Branding, Identity and Tourism (Routledge Focus in Tourism)