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Marketing & controllo

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Description:This text shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distribution planning and performance measurement are analyzed, as well as strategic issues. The book allows students the opportunity to gain a greater understanding of how to design and apply management accounting systems, in order to improve organizational effectiveness by using better organizational control. This is an introduction to the possible problems of accounting in marketing and it provides insight into how these can be overcome.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing & controllo. To get started finding Marketing & controllo, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 189

Format: PDF, EPUB & Kindle Edition

Publisher: EGEA S.p.A.

Release: 2005

ISBN: 8823830508

Description: This text shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distribution planning and performance measurement are analyzed, as well as strategic issues. The book allows students the opportunity to gain a greater understanding of how to design and apply management accounting systems, in order to improve organizational effectiveness by using better organizational control. This is an introduction to the possible problems of accounting in marketing and it provides insight into how these can be overcome.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing & controllo. To get started finding Marketing & controllo, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Marketing & controllo

Marketing & controllo

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