Read Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight – A Practical Guide to Customer Capital and Trust

Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight – A Practical Guide to Customer Capital and Trust

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Description:In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products.Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust.Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably.Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight – A Practical Guide to Customer Capital and Trust. To get started finding Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight – A Practical Guide to Customer Capital and Trust, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 341

Format: PDF, EPUB & Kindle Edition

Publisher: Harper Business

Release: —

ISBN: 0062415700

Description: In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products.Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust.Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably.Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight – A Practical Guide to Customer Capital and Trust. To get started finding Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight – A Practical Guide to Customer Capital and Trust, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight – A Practical Guide to Customer Capital and Trust

Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight – A Practical Guide to Customer Capital and Trust

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