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Metodologia Q

Dragoș Iliescu

4.9/5 (19458 ratings)

Description:Autorul propune cititorilor un volum de pionierat in literatura de specialitate din România: o introducere in „metodologia Q“ sau „Q-Sort“, concept de cercetare elaborat in anul 1935 de fizicianul si psihologul William Stephenson, prin care este relevat gradul de subiectivitate implicat in orice situatie, cum ar fi judecatile estetice, interpretarile poetice, atitudinile politice, cu ajutorul uneia dintre cele mai performante tehnici statistice, analiza factoriala. Se regasesc in aceasta carte si exemple de implementare a metodologiei Q in cercetarea de marketing si publicitate, precum si in politica si in marketingul politic. Desi privita la inceput cu neincredere, metodologia Q a cistigat in ultimii ani teren in majoritatea stiintelor sociale, facindu-si astazi loc si in programa universitara de la noi.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Metodologia Q. To get started finding Metodologia Q, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 262

Format: PDF, EPUB & Kindle Edition

Publisher: Comunicare.ro

Release: 2005

ISBN

Description: Autorul propune cititorilor un volum de pionierat in literatura de specialitate din România: o introducere in „metodologia Q“ sau „Q-Sort“, concept de cercetare elaborat in anul 1935 de fizicianul si psihologul William Stephenson, prin care este relevat gradul de subiectivitate implicat in orice situatie, cum ar fi judecatile estetice, interpretarile poetice, atitudinile politice, cu ajutorul uneia dintre cele mai performante tehnici statistice, analiza factoriala. Se regasesc in aceasta carte si exemple de implementare a metodologiei Q in cercetarea de marketing si publicitate, precum si in politica si in marketingul politic. Desi privita la inceput cu neincredere, metodologia Q a cistigat in ultimii ani teren in majoritatea stiintelor sociale, facindu-si astazi loc si in programa universitara de la noi.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Metodologia Q. To get started finding Metodologia Q, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Metodologia Q

Metodologia Q

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