Read Selling Ronald Reagan: The Emergence of a President

Selling Ronald Reagan: The Emergence of a President

Gerard J. DeGroot

4.9/5 (16138 ratings)

Description:How did Ronald Reagan go from being a washed-up Hollywood actor to the most powerful man in America? Running as a ‘celebrity’ candidate for the governorship of California in 1966, Ronald Reagan’s hard-line republican campaign was faltering amongst the student riots in Berkeley and sixties counter-culture. Reagan’s team, young. Hungry and inventive, including two Stanford psychologists, coached Reagan—teaching him to avoid getting caught up in policy detail and to refocus attention towards his natural ease in front of the camera and media-friendly charisma. In doing so Reagan and his team created the first 'modern' politician. With an emphasis on the importance of the sound-bite, the photo-op and Reagan’s personality, they won the California governorship by a landslide, and went on to do the same in the US presidential elections. This is the untold story of Reagan’s California campaign, which was to change the face of American politics, and sheds new light on one of the titans of modern American history.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Selling Ronald Reagan: The Emergence of a President. To get started finding Selling Ronald Reagan: The Emergence of a President, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 288

Format: PDF, EPUB & Kindle Edition

Publisher: I. B. Tauris

Release: 2015

ISBN: 1780768281

Description: How did Ronald Reagan go from being a washed-up Hollywood actor to the most powerful man in America? Running as a ‘celebrity’ candidate for the governorship of California in 1966, Ronald Reagan’s hard-line republican campaign was faltering amongst the student riots in Berkeley and sixties counter-culture. Reagan’s team, young. Hungry and inventive, including two Stanford psychologists, coached Reagan—teaching him to avoid getting caught up in policy detail and to refocus attention towards his natural ease in front of the camera and media-friendly charisma. In doing so Reagan and his team created the first 'modern' politician. With an emphasis on the importance of the sound-bite, the photo-op and Reagan’s personality, they won the California governorship by a landslide, and went on to do the same in the US presidential elections. This is the untold story of Reagan’s California campaign, which was to change the face of American politics, and sheds new light on one of the titans of modern American history.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Selling Ronald Reagan: The Emergence of a President. To get started finding Selling Ronald Reagan: The Emergence of a President, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Selling Ronald Reagan: The Emergence of a President

Selling Ronald Reagan: The Emergence of a President

More Books

Blighty: British Society in the Era of the Great War

Blighty: British Society in the Era of the Great War

A Noble Cause? America and the Vietnam War

A Noble Cause? America and the Vietnam War

The Sixties Unplugged: A Kaleidoscopic History of a Disorderly Decade

The Sixties Unplugged: A Kaleidoscopic History of a Disorderly Decade

The Bomb: A Life

The Bomb: A Life

Dark Side of the Moon: The Magnificent Madness of the American Lunar Quest

Dark Side of the Moon: The Magnificent Madness of the American Lunar Quest

The First World War

The First World War

The Seventies Unplugged: A Kaleidoscopic Look at a Violent Decade

The Seventies Unplugged: A Kaleidoscopic Look at a Violent Decade

Back in Blighty: British Society in the Era of the Great War

Back in Blighty: British Society in the Era of the Great War