Read Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

E. Freya Williams

4.9/5 (16745 ratings)

Description:What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.Green Giants examines nine companies that are merging social responsibility with wild profitability--and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streak Disruptive Innovation that uses sustainability to spur the development of radically better products and services A Higher Purpose that ignites the company--when the mission leads, profits follow Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more--many command wider profit margins and are growing faster than their conventional counterparts.Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses. To get started finding Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 0814436137

Description: What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.Green Giants examines nine companies that are merging social responsibility with wild profitability--and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streak Disruptive Innovation that uses sustainability to spur the development of radically better products and services A Higher Purpose that ignites the company--when the mission leads, profits follow Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more--many command wider profit margins and are growing faster than their conventional counterparts.Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses. To get started finding Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

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