Description:What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now?This groundbreaking volume part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader. Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text.Key features:Opening chapters: What is theory? and What is reading? bring alive the importance of both as key parts of media scholarshipPre-reading: substantial Introductory sections set each text and its author in context and show the relevance of the reading to contemporary culturePost-reading: Reflection sections summarise each readings key points and suggests further areas to explore and think about4 types of annotations help you engage with the reading context, content, structure, and writing style . as well as questions to provoke further thoughtSplit into 4 sections Reading theory, Key thinkers and schools, Approaches and Media Theory in contextNew to the second edition:New chapters on "New Media," and "Audiences as Producers""Reading Media Theory" will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Reading Media Theory: Thinkers, Approaches and Contexts (Revised). To get started finding Reading Media Theory: Thinkers, Approaches and Contexts (Revised), you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
703
Format
PDF, EPUB & Kindle Edition
Publisher
Routledge
Release
2014
ISBN
1306870755
Reading Media Theory: Thinkers, Approaches and Contexts (Revised)
Description: What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now?This groundbreaking volume part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader. Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text.Key features:Opening chapters: What is theory? and What is reading? bring alive the importance of both as key parts of media scholarshipPre-reading: substantial Introductory sections set each text and its author in context and show the relevance of the reading to contemporary culturePost-reading: Reflection sections summarise each readings key points and suggests further areas to explore and think about4 types of annotations help you engage with the reading context, content, structure, and writing style . as well as questions to provoke further thoughtSplit into 4 sections Reading theory, Key thinkers and schools, Approaches and Media Theory in contextNew to the second edition:New chapters on "New Media," and "Audiences as Producers""Reading Media Theory" will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Reading Media Theory: Thinkers, Approaches and Contexts (Revised). To get started finding Reading Media Theory: Thinkers, Approaches and Contexts (Revised), you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.