Read Spectacular Mexico: Design, Propaganda, and the 1968 Olympics (A Quadrant Book)

Spectacular Mexico: Design, Propaganda, and the 1968 Olympics (A Quadrant Book)

Luis M. Castañeda

4.9/5 (17062 ratings)

Description:In the wake of its early twentieth-century civil wars, Mexico strove to present itself to the world as unified and prosperous. The preparation in Mexico City for the 1968 Summer Olympics was arguably the most ambitious of a sequence of design projects that aimed to signal Mexico’s arrival in the developed world. In Spectacular Mexico, Luis M. Castañeda demonstrates how these projects were used to create a spectacle of social harmony and ultimately to guide the nation’s capital into becoming the powerful megacity we know today.Not only the first Latin American country to host the Olympics, but also the first Spanish-speaking country, Mexico’s architectural transformation was put on international display. From traveling exhibitions of indigenous archaeological artifacts to the construction of the Mexico City subway, Spectacular Mexico details how these key projects placed the nation on the stage of global capitalism and revamped its status as a modernized country. Surveying works of major architects such as Félix Candela, Pedro Ramírez Vázquez, Ricardo Legorreta, and graphic designer Lance Wyman, Castañeda illustrates the use of architecture and design as instruments of propaganda and nation branding.Forming a kind of “image economy,” Mexico’s architectural projects and artifacts were at the heart of the nation’s economic growth and cultivated a new mass audience at an international level. Through an examination of one of the most important cosmopolitan moments in Mexico’s history, Spectacular Mexico positions architecture as central to the negotiation of social, economic, and political relations.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Spectacular Mexico: Design, Propaganda, and the 1968 Olympics (A Quadrant Book). To get started finding Spectacular Mexico: Design, Propaganda, and the 1968 Olympics (A Quadrant Book), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0816690790

Description: In the wake of its early twentieth-century civil wars, Mexico strove to present itself to the world as unified and prosperous. The preparation in Mexico City for the 1968 Summer Olympics was arguably the most ambitious of a sequence of design projects that aimed to signal Mexico’s arrival in the developed world. In Spectacular Mexico, Luis M. Castañeda demonstrates how these projects were used to create a spectacle of social harmony and ultimately to guide the nation’s capital into becoming the powerful megacity we know today.Not only the first Latin American country to host the Olympics, but also the first Spanish-speaking country, Mexico’s architectural transformation was put on international display. From traveling exhibitions of indigenous archaeological artifacts to the construction of the Mexico City subway, Spectacular Mexico details how these key projects placed the nation on the stage of global capitalism and revamped its status as a modernized country. Surveying works of major architects such as Félix Candela, Pedro Ramírez Vázquez, Ricardo Legorreta, and graphic designer Lance Wyman, Castañeda illustrates the use of architecture and design as instruments of propaganda and nation branding.Forming a kind of “image economy,” Mexico’s architectural projects and artifacts were at the heart of the nation’s economic growth and cultivated a new mass audience at an international level. Through an examination of one of the most important cosmopolitan moments in Mexico’s history, Spectacular Mexico positions architecture as central to the negotiation of social, economic, and political relations.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Spectacular Mexico: Design, Propaganda, and the 1968 Olympics (A Quadrant Book). To get started finding Spectacular Mexico: Design, Propaganda, and the 1968 Olympics (A Quadrant Book), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Spectacular Mexico: Design, Propaganda, and the 1968 Olympics (A Quadrant Book)

Spectacular Mexico: Design, Propaganda, and the 1968 Olympics (A Quadrant Book)

More Books

BY Castaneda, Luis M ( Author ) [{ Spectacular Mexico: Design, Propaganda, and the 1968 Olympics (Quadrant Book) By Castaneda, Luis M ( Author ) Nov - 01- 2014 ( Paperback ) } ]

BY Castaneda, Luis M ( Author ) [{ Spectacular Mexico: Design, Propaganda, and the 1968 Olympics (Quadrant Book) By Castaneda, Luis M ( Author ) Nov - 01- 2014 ( Paperback ) } ]

[Spectacular Mexico: Design, Propaganda, and the 1968 Olympics (A Quadrant Book)] [By: Castañeda, Luis M.] [November, 2014]

[Spectacular Mexico: Design, Propaganda, and the 1968 Olympics (A Quadrant Book)] [By: Castañeda, Luis M.] [November, 2014]

SuperSonic #11 Especial Ursula K. Le Guin

SuperSonic #11 Especial Ursula K. Le Guin

Sólo cuento V

Sólo cuento V

Antología de letras, dramaturgia, guión cinematográfico y lenguas indígenas (Jóvenes Creadores 2011-2012, Segundo Periodo)

Antología de letras, dramaturgia, guión cinematográfico y lenguas indígenas (Jóvenes Creadores 2011-2012, Segundo Periodo)

Mario Pani. Arquitectura en Proceso

Mario Pani. Arquitectura en Proceso

Parkour Pop.Ético (o cómo saltar las bardas hacia el poema)

Parkour Pop.Ético (o cómo saltar las bardas hacia el poema)

This Bridge We Call Communication: Anzaldúan Approaches to Theory, Method, and Praxis

This Bridge We Call Communication: Anzaldúan Approaches to Theory, Method, and Praxis

Latina/o/x Communication Studies: Theories, Methods, and Practice

Latina/o/x Communication Studies: Theories, Methods, and Practice