Read Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation

Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation

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Description:A lively and engrossing cultural history of the avocado and the people who transformed it into an American obsessionThe avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, Green Gold tells the remarkable story of the fruit’s rise to prominence as both a culinary and cultural juggernaut.Anchored by the story of two exceptional trees that stood out among hundreds of rivals, Green Gold is a spirited and often surprising behind-the-scenes look at how dedicated avocado enthusiasts in Mexico and California developed an ideal fruit to sell to the world. Navigating the Depression, two world wars, Mexican revolutions, violent drug lords, drought, and disease, these pioneers were driven by the avocado’s potential to captivate the palates and hearts of consumers across the globe. Their efforts, inspired by the success of California citrus, launched today’s lucrative industry and helped the avocado win a place among such supermarket staples as oranges and bananas.Set against the rise of Southern California as an economic and cultural powerhouse and featuring recipes (including vintage versions of guacamole and avocado toast), Green Gold is an entertaining and far-ranging exploration of the avocado’s journey to a central place in the American diet and global imagination.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation. To get started finding Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1640096760

Description: A lively and engrossing cultural history of the avocado and the people who transformed it into an American obsessionThe avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, Green Gold tells the remarkable story of the fruit’s rise to prominence as both a culinary and cultural juggernaut.Anchored by the story of two exceptional trees that stood out among hundreds of rivals, Green Gold is a spirited and often surprising behind-the-scenes look at how dedicated avocado enthusiasts in Mexico and California developed an ideal fruit to sell to the world. Navigating the Depression, two world wars, Mexican revolutions, violent drug lords, drought, and disease, these pioneers were driven by the avocado’s potential to captivate the palates and hearts of consumers across the globe. Their efforts, inspired by the success of California citrus, launched today’s lucrative industry and helped the avocado win a place among such supermarket staples as oranges and bananas.Set against the rise of Southern California as an economic and cultural powerhouse and featuring recipes (including vintage versions of guacamole and avocado toast), Green Gold is an entertaining and far-ranging exploration of the avocado’s journey to a central place in the American diet and global imagination.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation. To get started finding Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation

Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation

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