Read Personalized: Customer Strategy in the Age of AI

Personalized: Customer Strategy in the Age of AI

Mark Abraham

4.9/5 (18872 ratings)

Description:In a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization's strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization:Empower Me: Understand each customer's needs and how best to meet them.Know Me: Win customers' trust and permission to use their data to improve their experience.Reach Me: Reach out to the right customer, in the right channel, at the right time.Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Personalized: Customer Strategy in the Age of AI. To get started finding Personalized: Customer Strategy in the Age of AI, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1647826276

Description: In a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization's strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization:Empower Me: Understand each customer's needs and how best to meet them.Know Me: Win customers' trust and permission to use their data to improve their experience.Reach Me: Reach out to the right customer, in the right channel, at the right time.Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Personalized: Customer Strategy in the Age of AI. To get started finding Personalized: Customer Strategy in the Age of AI, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Personalized: Customer Strategy in the Age of AI

Personalized: Customer Strategy in the Age of AI

More Books

Personalized

Personalized

Retail Banking Secrets How to Win Customers

Retail Banking Secrets How to Win Customers

Customer Relationship Management, 2e

Customer Relationship Management, 2e

Customer Relationship Management Exam Review

Customer Relationship Management Exam Review

The Future Impact of ChatGPT on Several Business Sectors

The Future Impact of ChatGPT on Several Business Sectors

The Personalization Paradox

The Personalization Paradox

Digital Technologies for a Resource Efficient Economy

Digital Technologies for a Resource Efficient Economy

Digital Disruption in Hospitality, Sustainable Hospitality

Digital Disruption in Hospitality, Sustainable Hospitality

Short-Term Housing Solution "Coli" in Germany. A Brand Collaboration between "Westwing" and "Vonovia"

Short-Term Housing Solution "Coli" in Germany. A Brand Collaboration between "Westwing" and "Vonovia"