Read Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Wayne L. Winston

4.9/5 (12848 ratings)

Description:"Marketing Analytics: Data-Driven Techniques with Microsoft Excel "shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques. This comprehensive book shows how to use each technique to solve a practical businenss problem and achieve optimum marketing results. Topics include: How PivotTables, charts, Excel statistical functions and array formulas can be used to describe and summarize marketing data.How to quantify customer value.Allocate the marketing budget between acquiring and retaining high-value customersAnalyzing market segments to identify high-value customersForecasting sales of existing and of new productsEstimating trends and seasonalityMarket basket analysis for optimizing retail salesOptimizing direct mail and online campaignsSelecting media targets for advertisingOptimizing product price pointsPrice bundling and discountingDetermining which new products to recommend to existing customersViral marketing models for social mediaAnd moreThe author will demonstrate how to implement more than 85% of these techniques using Excel. The other techniques require a more powerful BI tool; for those examples, the author will use Palisades Software---readers will be able download a trial version of that software to recreate the examples for those chapters. The book will include exercises (for each chapter), plus instructor materials.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Analytics: Data-Driven Techniques with Microsoft Excel. To get started finding Marketing Analytics: Data-Driven Techniques with Microsoft Excel, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Description: "Marketing Analytics: Data-Driven Techniques with Microsoft Excel "shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques. This comprehensive book shows how to use each technique to solve a practical businenss problem and achieve optimum marketing results. Topics include: How PivotTables, charts, Excel statistical functions and array formulas can be used to describe and summarize marketing data.How to quantify customer value.Allocate the marketing budget between acquiring and retaining high-value customersAnalyzing market segments to identify high-value customersForecasting sales of existing and of new productsEstimating trends and seasonalityMarket basket analysis for optimizing retail salesOptimizing direct mail and online campaignsSelecting media targets for advertisingOptimizing product price pointsPrice bundling and discountingDetermining which new products to recommend to existing customersViral marketing models for social mediaAnd moreThe author will demonstrate how to implement more than 85% of these techniques using Excel. The other techniques require a more powerful BI tool; for those examples, the author will use Palisades Software---readers will be able download a trial version of that software to recreate the examples for those chapters. The book will include exercises (for each chapter), plus instructor materials.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Analytics: Data-Driven Techniques with Microsoft Excel. To get started finding Marketing Analytics: Data-Driven Techniques with Microsoft Excel, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Marketing Analytics: Data-Driven Techniques with Microsoft Excel

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