Read Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association)

Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association)

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Description:Winning through Platforms is your new go-to guide for modern competitive advantage.Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence—lighting the valuable customer Use journey that was formerly dark.How will you succeed when your markets get platform-crowded? Three senior advisers to the world’s leading technology companies reveal how to win through platforms when every competitor has one.Winning through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It’s a treasure trove of 24 proven platform strategies—such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.This game-changing playbook will teach you how Revitalize your business through strategic use of platformsDesign platforms that are compelling to customers and hard for competitors to matchAccelerate in-market growth through brand-and-demand excellence that spans your customer’s entire platform journeyInnovate in high-impact benefit areas to differentiate your platformElevate your customer’s personal platform experienceTransform your enterprise and operations to drive superior performanceEvery CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.Learn the platform playbook. Find and apply your plays.This book forms part of the American Marketing Association (AMA) leadership series.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association). To get started finding Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 180455300X

Description: Winning through Platforms is your new go-to guide for modern competitive advantage.Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence—lighting the valuable customer Use journey that was formerly dark.How will you succeed when your markets get platform-crowded? Three senior advisers to the world’s leading technology companies reveal how to win through platforms when every competitor has one.Winning through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It’s a treasure trove of 24 proven platform strategies—such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.This game-changing playbook will teach you how Revitalize your business through strategic use of platformsDesign platforms that are compelling to customers and hard for competitors to matchAccelerate in-market growth through brand-and-demand excellence that spans your customer’s entire platform journeyInnovate in high-impact benefit areas to differentiate your platformElevate your customer’s personal platform experienceTransform your enterprise and operations to drive superior performanceEvery CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.Learn the platform playbook. Find and apply your plays.This book forms part of the American Marketing Association (AMA) leadership series.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association). To get started finding Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association)

Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association)

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