Read Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability

Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability

Constantinos Pantidos

4.9/5 (18238 ratings)

Description:Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life. By using a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and prioritizes the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability. To get started finding Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1911498797

Description: Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life. By using a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and prioritizes the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability. To get started finding Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability

Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability

More Books

Living Brands

Living Brands