Read How to Innovate in Marketing [Collection]

How to Innovate in Marketing [Collection]

Monique Reece

4.9/5 (23226 ratings)

Description:"A brand new collection of authoritative guides to marketing innovation, now in a convenient e-format, at a great price!"4 authoritative eBooks deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing!This 4-eBook collection will help you bring world-class innovation to marketing and everything that touches it! Start with "Making Innovation Work" a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation...structure organizations and incentivize teams to innovate...implement management systems to assess your progress...effectively use metrics from idea creation through commercialization. Next, in "Real-Time Marketing for Business Growth," top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece's "PRAISE" process builds growth through six interrelated Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution...how to clarify your company's purpose, customer value, and best opportunities...fix sales and marketing problems that have persisted for decades...accurately measure marketing's real value...combine proven traditional marketing techniques with new social media practices...systematically and continually improve customer experience and lifetime value. Then, in "Marketing in the Moment," leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)...how to use virtual collaboration to executive marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in "Six Rules for Brand Revitalization," Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business the reinvigoration of McDonald's(R). Larry Light, the Global CMO who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed "dos" and "don'ts" for everything from segmentation to R&D, leadership to execution. "If you're in marketing (or anywhere near it) this collection's techniques can powerfully and measurably improve your performance, starting today!""From world-renowned marketing experts" Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan KiddonWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with How to Innovate in Marketing [Collection]. To get started finding How to Innovate in Marketing [Collection], you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: FT Press

Release: 2013

ISBN: 0133443116

Description: "A brand new collection of authoritative guides to marketing innovation, now in a convenient e-format, at a great price!"4 authoritative eBooks deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing!This 4-eBook collection will help you bring world-class innovation to marketing and everything that touches it! Start with "Making Innovation Work" a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation...structure organizations and incentivize teams to innovate...implement management systems to assess your progress...effectively use metrics from idea creation through commercialization. Next, in "Real-Time Marketing for Business Growth," top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece's "PRAISE" process builds growth through six interrelated Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution...how to clarify your company's purpose, customer value, and best opportunities...fix sales and marketing problems that have persisted for decades...accurately measure marketing's real value...combine proven traditional marketing techniques with new social media practices...systematically and continually improve customer experience and lifetime value. Then, in "Marketing in the Moment," leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)...how to use virtual collaboration to executive marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in "Six Rules for Brand Revitalization," Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business the reinvigoration of McDonald's(R). Larry Light, the Global CMO who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed "dos" and "don'ts" for everything from segmentation to R&D, leadership to execution. "If you're in marketing (or anywhere near it) this collection's techniques can powerfully and measurably improve your performance, starting today!""From world-renowned marketing experts" Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan KiddonWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with How to Innovate in Marketing [Collection]. To get started finding How to Innovate in Marketing [Collection], you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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How to Innovate in Marketing [Collection]

How to Innovate in Marketing [Collection]

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