Read Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

Regina Lee Blaszczyk

4.9/5 (25446 ratings)

Description:Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms -- including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works -- and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society). To get started finding Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0801869145

Description: Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms -- including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works -- and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society). To get started finding Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

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