Read Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together

Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together

Chuck Munson

4.9/5 (12710 ratings)

Description:This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together. To get started finding Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 17

Format: PDF, EPUB & Kindle Edition

Publisher: FT Press

Release: 2013

ISBN: 0133758214

Description: This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together. To get started finding Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together

Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together

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