Description:Branding Gandhi renews attention to thinking about our relationship with stuff through Gandhi's politics, his image, his things, and the history of branding Gandhi. Based on archival research this book will provoke thinking about why we remain fascinated with brands. The chapters of this book will appeal to introductory anthropology students and nudge them to wonder what it means for India to claim Gandhi as their national treasure, making him their nation's brand. The book asks a simple question: what do brands mean and why do brands move us? To answer, the book takes students to Gandhi, to the past and the present, to India and the U.S, to ordinary and extraordinary things, and to the place of emotion and belief in our rational lives.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Branding Gandhi (Routledge Series for Creative Teaching and Learning in Anthropology). To get started finding Branding Gandhi (Routledge Series for Creative Teaching and Learning in Anthropology), you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
0415634725
Branding Gandhi (Routledge Series for Creative Teaching and Learning in Anthropology)
Description: Branding Gandhi renews attention to thinking about our relationship with stuff through Gandhi's politics, his image, his things, and the history of branding Gandhi. Based on archival research this book will provoke thinking about why we remain fascinated with brands. The chapters of this book will appeal to introductory anthropology students and nudge them to wonder what it means for India to claim Gandhi as their national treasure, making him their nation's brand. The book asks a simple question: what do brands mean and why do brands move us? To answer, the book takes students to Gandhi, to the past and the present, to India and the U.S, to ordinary and extraordinary things, and to the place of emotion and belief in our rational lives.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Branding Gandhi (Routledge Series for Creative Teaching and Learning in Anthropology). To get started finding Branding Gandhi (Routledge Series for Creative Teaching and Learning in Anthropology), you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.