Read A Branded World: Adventures in Public Relations and the Creation of Superbrands

A Branded World: Adventures in Public Relations and the Creation of Superbrands

Michael P. Levine

4.9/5 (27000 ratings)

Description:The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with A Branded World: Adventures in Public Relations and the Creation of Superbrands. To get started finding A Branded World: Adventures in Public Relations and the Creation of Superbrands, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 256

Format: PDF, EPUB & Kindle Edition

Publisher: Wiley

Release: 2007

ISBN: 047019314X

Description: The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with A Branded World: Adventures in Public Relations and the Creation of Superbrands. To get started finding A Branded World: Adventures in Public Relations and the Creation of Superbrands, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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A Branded World: Adventures in Public Relations and the Creation of Superbrands

A Branded World: Adventures in Public Relations and the Creation of Superbrands

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