Read Competitive Strategies: Managing the Present, Imagining the Future

Competitive Strategies: Managing the Present, Imagining the Future

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Description:'If we want things to stay as they are, things will have to change.' from the Italian novel The Leopard, is the starting point of this book which proposes a new framework to effectively manage offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position. Competitive seasons and their most effective marketing maneuvers are fully discussed with the support of figures, incidents, and almost 100 international examples. Altogether, almost 50 offensive and defensive strategies are presented. The book provides the reader with both managerial tools and strategic marketing vision to manage the present while designing the future.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Competitive Strategies: Managing the Present, Imagining the Future. To get started finding Competitive Strategies: Managing the Present, Imagining the Future, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 291

Format: PDF, EPUB & Kindle Edition

Publisher: Palgrave MacMillan

Release: 2013

ISBN: 1283946904

Description: 'If we want things to stay as they are, things will have to change.' from the Italian novel The Leopard, is the starting point of this book which proposes a new framework to effectively manage offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position. Competitive seasons and their most effective marketing maneuvers are fully discussed with the support of figures, incidents, and almost 100 international examples. Altogether, almost 50 offensive and defensive strategies are presented. The book provides the reader with both managerial tools and strategic marketing vision to manage the present while designing the future.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Competitive Strategies: Managing the Present, Imagining the Future. To get started finding Competitive Strategies: Managing the Present, Imagining the Future, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Competitive Strategies: Managing the Present, Imagining the Future

Competitive Strategies: Managing the Present, Imagining the Future

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