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Persuasion and Contemporary Culture

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Description:Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages.This introductory persuasion text offers:A broad-based approach to the scope of persuasion, expanding students understanding of what persuasion is and how it is effectedInsights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflictsThe inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practiceExtended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction.Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive levelHighlights of this second edition include:An extensively revised approach, written with the needs of today s undergraduate students in mindContemporary examples, selected for relevance, currency, and appealUpdated discussions of theory and research, including cognitive psychology and neuroscienceCurrent illustrations from advertising, politics, social movements, propaganda, and other sources.To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Persuasion and Contemporary Culture. To get started finding Persuasion and Contemporary Culture, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1135890587

Description: Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages.This introductory persuasion text offers:A broad-based approach to the scope of persuasion, expanding students understanding of what persuasion is and how it is effectedInsights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflictsThe inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practiceExtended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction.Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive levelHighlights of this second edition include:An extensively revised approach, written with the needs of today s undergraduate students in mindContemporary examples, selected for relevance, currency, and appealUpdated discussions of theory and research, including cognitive psychology and neuroscienceCurrent illustrations from advertising, politics, social movements, propaganda, and other sources.To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Persuasion and Contemporary Culture. To get started finding Persuasion and Contemporary Culture, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Persuasion and Contemporary Culture

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