Read Advances in International Marketing, Volume 16: Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

Advances in International Marketing, Volume 16: Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

Carl Arthur Solberg

4.9/5 (22629 ratings)

Description:Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the "extended arm" of the exporter organisation. This volume of AIM analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally the dynamics of such relations. The volume should be seen as a continuation of a stream of literature that has emerged over the last five to ten years. This volume is more concerned with the phenomena under study than with casting light on one particular theoretical perspective. The contributions represented here are therefore drawing on a number of different theoretical streams: agency theory, transaction cost economics, network theory, economic sociology, resource base theory and its applied "offspring," Internationalisation Process school of thought. It features researchers from universities in nine different countries, representing both well-established and young academicians. This is a manifest indication of the importance of this field of research. The book is an invaluable asset to students both at the graduate and doctoral levels, and should be a must for researchers in this particular field. Also practitioners will find this book stimulating in their quest for improvements to their relations with their foreign middlemen.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Advances in International Marketing, Volume 16: Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries. To get started finding Advances in International Marketing, Volume 16: Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 385

Format: PDF, EPUB & Kindle Edition

Publisher: Emerald Group Publishing

Release: 2006

ISBN: 1280629983

Description: Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the "extended arm" of the exporter organisation. This volume of AIM analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally the dynamics of such relations. The volume should be seen as a continuation of a stream of literature that has emerged over the last five to ten years. This volume is more concerned with the phenomena under study than with casting light on one particular theoretical perspective. The contributions represented here are therefore drawing on a number of different theoretical streams: agency theory, transaction cost economics, network theory, economic sociology, resource base theory and its applied "offspring," Internationalisation Process school of thought. It features researchers from universities in nine different countries, representing both well-established and young academicians. This is a manifest indication of the importance of this field of research. The book is an invaluable asset to students both at the graduate and doctoral levels, and should be a must for researchers in this particular field. Also practitioners will find this book stimulating in their quest for improvements to their relations with their foreign middlemen.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Advances in International Marketing, Volume 16: Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries. To get started finding Advances in International Marketing, Volume 16: Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Advances in International Marketing, Volume 16: Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

Advances in International Marketing, Volume 16: Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

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