Read Marketing Channels by Dinesh Kumar (2012-08-02)

Marketing Channels by Dinesh Kumar (2012-08-02)

Dinesh Kumar

4.9/5 (27368 ratings)

Description:Marketing Channels is a comprehensive, syllabi-oriented textbook designed especially for students of post graduate management programs, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases. Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute Part IV of the book. The concluding part, i.e., Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels. Besides students of marketing, the book will also be useful to practitioners in the field of logistics and distribution.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Channels by Dinesh Kumar (2012-08-02). To get started finding Marketing Channels by Dinesh Kumar (2012-08-02), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN

Description: Marketing Channels is a comprehensive, syllabi-oriented textbook designed especially for students of post graduate management programs, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases. Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute Part IV of the book. The concluding part, i.e., Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels. Besides students of marketing, the book will also be useful to practitioners in the field of logistics and distribution.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Channels by Dinesh Kumar (2012-08-02). To get started finding Marketing Channels by Dinesh Kumar (2012-08-02), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Marketing Channels by Dinesh Kumar (2012-08-02)

Marketing Channels by Dinesh Kumar (2012-08-02)

More Books

Business Analytics: The Science of Data - Driven Decision Making

Business Analytics: The Science of Data - Driven Decision Making

Effect of Road Geometrics on Accidents: for safety at geometric design stage by Parimala, Dinesh Kumar, CSRK PRASAD, Dr. (2011) Paperback

Effect of Road Geometrics on Accidents: for safety at geometric design stage by Parimala, Dinesh Kumar, CSRK PRASAD, Dr. (2011) Paperback

HIS LORDSHIP: My Internship Experience with Chief Justice P.S Dinesh Kumar at the Karnataka High Court

HIS LORDSHIP: My Internship Experience with Chief Justice P.S Dinesh Kumar at the Karnataka High Court

The Connected Consumer

The Connected Consumer

[(Corporate Capers: Business Not as Usual )] [Author: Dinesh Kumar] [Jan-2006]

[(Corporate Capers: Business Not as Usual )] [Author: Dinesh Kumar] [Jan-2006]

Reliability and Six Sigma by U Dinesh Kumar (2006-02-10)

Reliability and Six Sigma by U Dinesh Kumar (2006-02-10)

Genomic and Phenomic Tools for Livestock Genome Analysis [Paperback] [2012] (Author) Satpal Dixit, Sivalingam Jayakumar, Dinesh Kumar

Genomic and Phenomic Tools for Livestock Genome Analysis [Paperback] [2012] (Author) Satpal Dixit, Sivalingam Jayakumar, Dinesh Kumar

Reliability, Maintenance and Logistic Support: - A Life Cycle Approach

Reliability, Maintenance and Logistic Support: - A Life Cycle Approach

Definitional Glossary of Agricultural Terms Two Volumes Set by Dinesh Kumar (2008-08-13)

Definitional Glossary of Agricultural Terms Two Volumes Set by Dinesh Kumar (2008-08-13)