Read Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members‘ Behavior and the Economic Relevance for the Marketer

Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members‘ Behavior and the Economic Relevance for the Marketer

Sandra Meister

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Description:Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level of customer retention as those non-member? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral profile of brand-community members and compares the results with brand-community non-members. Additionally, she investigates the impact of the behavioral attributes on the performance measure customer retention'. Finally, she formulates leanings and recommendation for brand-community management.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members‘ Behavior and the Economic Relevance for the Marketer. To get started finding Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members‘ Behavior and the Economic Relevance for the Marketer, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 3834940542

Description: Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level of customer retention as those non-member? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral profile of brand-community members and compares the results with brand-community non-members. Additionally, she investigates the impact of the behavioral attributes on the performance measure customer retention'. Finally, she formulates leanings and recommendation for brand-community management.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members‘ Behavior and the Economic Relevance for the Marketer. To get started finding Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members‘ Behavior and the Economic Relevance for the Marketer, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members‘ Behavior and the Economic Relevance for the Marketer

Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members‘ Behavior and the Economic Relevance for the Marketer

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