Read KnowThis: Marketing Basics

KnowThis: Marketing Basics

Paul Christ

4.9/5 (11775 ratings)

Description:KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks, mobile device applications ("apps"), neuro-research, group couponing, smartphone payments, quick response codes, to name a few. The new edition also features expanded coverage of globalization, Internet and mobile networks, consumer purchase behavior and much more. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy Appendix: Marketing to the Connected CustomerWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with KnowThis: Marketing Basics. To get started finding KnowThis: Marketing Basics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 098207221X

Description: KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks, mobile device applications ("apps"), neuro-research, group couponing, smartphone payments, quick response codes, to name a few. The new edition also features expanded coverage of globalization, Internet and mobile networks, consumer purchase behavior and much more. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy Appendix: Marketing to the Connected CustomerWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with KnowThis: Marketing Basics. To get started finding KnowThis: Marketing Basics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

KnowThis: Marketing Basics

KnowThis: Marketing Basics

More Books

Bud, Not Buddy

Bud, Not Buddy

Paul, Apostle of Christ: (A Biblical Ancient World Political Media Tie-In)

Paul, Apostle of Christ: (A Biblical Ancient World Political Media Tie-In)

The Watsons Go to Birmingham - 1963

The Watsons Go to Birmingham - 1963

Living in Union with Christ: Paul's Gospel and Christian Moral Identity

Living in Union with Christ: Paul's Gospel and Christian Moral Identity

The Mighty Miss Malone

The Mighty Miss Malone

Elijah of Buxton

Elijah of Buxton

The Christmas Box (The Christmas Box, #1)

The Christmas Box (The Christmas Box, #1)

The Sword of the Templars (Templar, #1)

The Sword of the Templars (Templar, #1)

The Divine Christ: Paul, the Lord Jesus, and the Scriptures of Israel (Acadia Studies in Bible and Theology)

The Divine Christ: Paul, the Lord Jesus, and the Scriptures of Israel (Acadia Studies in Bible and Theology)