Read Word of Mouse: The Marketing Power of Collaborative Filtering

Word of Mouse: The Marketing Power of Collaborative Filtering

Unknown Author

4.9/5 (10874 ratings)

Description:At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF): a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, Riedl, Konstan, and their students built two Internet sites, MovieLens and GroupLens, which allowed users to customize their preferences for movies and news. The results were astounding, demonstrating amazing accuracy and almost ensuring that the recommendation would prove enjoyable. In WORD OF MOUSE, the authors analyze the way dozens of companies are using collaborative filtering--from Amazon to TiVo to Zagat--and show what these companies are doing right--and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and ultimately satisfaction.WORD OF MOUSE was published in Warner hardcover (0-446-53003-4) in 8/02.In a New Yorker article, Malcolm Gladwell, author of The Tipping Point (Little, Brown and Company, 3/00), wrote about how Riedl and Konstan's work can revolutionize the way products are distributed in the marketplace.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Word of Mouse: The Marketing Power of Collaborative Filtering. To get started finding Word of Mouse: The Marketing Power of Collaborative Filtering, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 075952727X

Description: At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF): a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, Riedl, Konstan, and their students built two Internet sites, MovieLens and GroupLens, which allowed users to customize their preferences for movies and news. The results were astounding, demonstrating amazing accuracy and almost ensuring that the recommendation would prove enjoyable. In WORD OF MOUSE, the authors analyze the way dozens of companies are using collaborative filtering--from Amazon to TiVo to Zagat--and show what these companies are doing right--and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and ultimately satisfaction.WORD OF MOUSE was published in Warner hardcover (0-446-53003-4) in 8/02.In a New Yorker article, Malcolm Gladwell, author of The Tipping Point (Little, Brown and Company, 3/00), wrote about how Riedl and Konstan's work can revolutionize the way products are distributed in the marketplace.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Word of Mouse: The Marketing Power of Collaborative Filtering. To get started finding Word of Mouse: The Marketing Power of Collaborative Filtering, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Word of Mouse: The Marketing Power of Collaborative Filtering

Word of Mouse: The Marketing Power of Collaborative Filtering

More Books